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Overview 精彩回顾
"BE THE INSPIRATION BEHIND THE INNOVATION."
- BMW China Exclusive Job Fair for R&D Elites
July 27th, 2013, BMW China Exclusive Job Fair for R&D Elites took
place at Beijing Marriott Hotel Northeast. This Job Fair is for the expanding
business of R&D departments in BMW China and quite different from other
job fairs, some highlights are listed as the following:
“We are targeting top talents in China”--- executives of R&D departments
introducing business scope and vacant jobs personally on site
It’s a common scene at a traditional job fair: Wanting to hand in their
resumes and introduce themselves to recruiters, the candidates have to
try hard to sneak through crowded people. This time, however, the introductions
were made proactively by the BMW China R&D recruiting departments.
An one-hour presentation about the R&D practice in China, the responsibilities
of each department, and the recruiting needs has provided a deep understanding
to all of the candidates, what kind of jobs are waiting for them. It thus
significantly enhanced the efficiency and effectiveness of the job fair.
According to Dr. Thomas Kiesewetter, Vice President, BMW China Services
Ltd., so far, BMW China has established three R&D centers in Beijing,
Shenyang and Shanghai, research areas, including but not limited to chassis
system research, in- and exterior trim design, ConnectedDrive, active and
passive safety, whole vehicle homologation and new energy vehicle development.
China's R&D team are fully focusing on Chinese consumer demand, driving
habits and road conditions, to design tailor-made BMW cars to the Chinese
market. Therefore, “we need the high-qualified local talents to achieve
our goal.”
Inspiring and innovative designed fair site, hot interview atmosphere,
BMW showing people-oriented concept
Instead of a pure company event, the job fair is also a BMW technology
show. Besides the small parts of BMW cars on show, the famous BMW N20 engine
was also demonstrated to the candidates, attracting a lot of attention.
In addition to the flyers with opening information, 20 iPads which provided
detailed position information are available for the visitors.
Differing to the traditional interview room design, a backdrop with a
round table and three comfortable sofas have shortened the distance between
interviewers and interviewees.
Multi-channel promotion, online and offline information, the whole target
group successfully attracted
Different kinds of information promotion channels were used in this job
fair: Zhaopin and 51job job fair page (
bmwcareer.zhaopin.com
/
bmw.51job.com
), large banner advertisement at BMW China Official Recruiting Weibo (
weibo.com/bmwchinacareer
), company intranet, invitation cards to the internal associates, EDM
invitation to top Chinese university alumni agency, and etc.. All of these
promotion means have not only successfully attracted the talents in Beijing
but also R&D elites from Shanghai, Guangzhou and other cities.
Joshua Wei, Senior Manager HR Staffing and Employer Branding mentioned
the BMW China Exclusive Job Fair for R&D Elites was an unprecedented
job fair ever organized in the industry. We believe the job fair is far
more than just a recruiting event. It is, indeed, a great opportunity to
promote BMW China’s employer brand and employee values to the public.
During the one-day job fair, BMW China received more than 400 candidates,
arranged 59 interviews, nearly 40 of which successfully proceeded into
the next round. In addition, it helped HR Department to get further understanding
of the current talent market and communicated the BMW core values: PURSUE
YOUR PASSION, DRIVE YOUR CAREER.
“别人驾驭BMW的乐趣，你驾驭BMW的未来。”
——研发精英专场招聘会招贤纳士，宝马中国研发力量全面壮大
2013年7月27日，宝马中国研发精英专场招聘会在北京海航大厦万豪酒店举行。该招聘会针对宝马中国研发部门不断扩张的业务而产生对人员剧增的需求而召开。与以往招聘会有所不同，此次活动呈现出以下几大亮点：
研发高层主动出击，现场介绍团队职责，求贤若渴
大家对传统招聘会最熟悉的场面莫过于求职者手捧简历在人头攒动中杀入招聘台，急不可待地向招聘者介绍自己。而这次招聘会上，想介绍自己的不再只是应聘者。宝马研发安排了目前所设4个核心业务部门的所有负责人，主动出击，在一个小时的时间内详尽地介绍了各自部门的业务范围及需要的人才方向。讲解使得所有到场应聘者对宝马中国的研发部门整体框架有了全面的了解，在应聘的时候更加有的放矢，极大地提高了应聘和招聘双向的工作效率。
据宝马（中国）服务有限公司副总裁Dr. Thomas Kiesewetter介绍说，目前宝马中国已经在北京、沈阳和上海形成了三大研发基地，从车辆动力系统研究，内外饰设计，互联驾驶系统、车辆主动和被动安全设施研发到整车认证和新能源车研发，中国的研发团队将全面针对中国市场消费者的需求、行驶习惯包括路面状况来设计具有中国特色的宝马车辆。我们需要高素质的中国本土人才来帮助我们完成这些任务。
招聘现场气氛热烈、秩序井然，面试环境精心设计、体现以人为本理念
除了是职业发展的盛会，这次活动也同时是一场BMW科技展。现场不仅摆放了部分BMW的小型车体部件，还展出了屡获国际大奖的N20发动机等大型零部件，吸引了很多感兴趣的求职者参观了解。研发部门的同事则热情耐心的与他们交流和讨论。
现场放置的20台iPad方便应聘者随时查询职位信息。
在面试房间设计方面，大大有别于传统招聘会，巨型背景板配合木质圆桌及舒适的海南航空头等舱样式沙发拉近了面试者和面试官的距离，体现了以人为本、平等沟通的理念。
灵活运用多种宣传渠道，活动线上线下口碑传播，一网打尽
此次招聘会应用了广泛的渠道进行宣传，例如：智联招聘、51job活动专属网页（
bmwcareer.zhaopin.com
/
bmw.51job.com
），各大招聘网站首页广告，宝马中国招聘官方微博（
weibo.com/bmwchinacareer
），公司内网广告和弹出宣传页，公司内部邀请卡，清华大学、同济大学、北京理工大学和北京航空航天大学多所高校校友会电子直邮及服务商邀约等。不仅吸引到了大量北京的人才，还覆盖了其他城市的研发精英。有多位活动参与者表示专程从广州、上海等地来北京参加宝马中国的招聘会。
人力资源部负责招聘与雇主品牌建设的高级经理魏佳音这样向我们介绍 , 宝马中国研发精英专场招聘会是一场业内前所未有的招聘活动。我们相信，招聘会也不仅仅是广纳贤才的一个渠道，更是向社会传播宝马中国雇主品牌价值的一次良好机会。
在为期一天的专场招聘会上，宝马中国接待了超过400位求职者，安排了59场面试，近40人通过了当天的筛选进入到下一轮面试。同时，专场招聘会还帮助公司人力资源部进一步了解了人才市场现状，并通过精彩的展示和专业的沟通，让“点燃激情，悦动未来”的宝马中国雇主品牌价值核心深入每一位求职者心中。
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